The Power of Your Associates
Let your team to be who they are, it will bring the most authentic and personalized experience to your customers
It’s not new…
Retailers need to empower their sales associates in order to improve customer satisfaction and increase sales. According to a study by Accenture, customers who have a positive experience with a sales associate are 38% more likely to make a purchase, and are also more likely to return to the store in the future. Additionally, a study by Gallup found that engaged employees are more likely to be productive and drive better business outcomes.
Empowering sales associates to create curations of merchandising can help retailers retain employees and provide a more personalized experience for customers. When sales associates are able to curate their own displays and merchandise, they are more likely to feel a sense of ownership and pride in their work.
This can lead to increased engagement and motivation, which can help to retain employees.
Let your associates be authentic
Bring your customers the lifestyle that they expect
When customers see displays that have been curated by the sales associates, they are more likely to feel that the store is offering a unique, local and personalized shopping experience that fits their lifestyle. This can lead to increased customer satisfaction and loyalty.
Allowing associates to create curations of merchandising can also help retailers to stay on top of current trends, as the associates are more likely to be aware of popular items and styles.
Overall, it’s a win-win for both employees and customers, and can help retailers to be more successful in today's competitive market.